Press Releases
July 1, 2024
TUBI ENTERS THE UK STREAMING LANDSCAPE WITH A FREE, DIVERSE AND MASSIVE COLLECTION OF MOVIES AND TV
The US and Canada’s Most Watched Free TV and Movie Streaming Service Launches in the UK with Market-Leading Content Library of over 20,000 Movies and TV Episodes
LONDON, 2 July 2024 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced its launch in the UK. Tubi has built exciting momentum in North America by engaging viewers with a free, personalised streaming service that offers an extensive library of blockbuster movies, popular TV series, and exclusive Tubi Originals. With nearly 80 million monthly active users, Tubi has emerged as the fastest growing U.S. streaming service since its debut on the Nielsen Gauge just over a year ago.
“Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences,” said Anjali Sud, CEO of Tubi. “We are launching with one of the largest and most diverse content libraries in the UK, designed to indulge viewers in everything from blockbusters to original stories to hidden gems. Most importantly, we’re committed to listening to what resonates with UK fans, and bringing them more and more of what they love.”
Tubi will launch with over 20,000 movies and TV episodes on-demand, featuring curated content from major global distributors such as Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment as well as a robust slate of exclusive Tubi Originals. Tubi’s content library in the UK pairs some of the best Hollywood films with modern British classics, and offers series with well-known UK TV franchises alongside new areas of discovery – from Bollywood and Nollywood to Arthouse Cinema.
“At a time when traditional programming feels hom*ogenous and when finding what to watch feels like a chore, Tubi has been effective at delivering delight beyond the monoculture with content that appeals to diverse and vibrant fandoms,” said David Salmon, EVP and Managing Director of International at Tubi. “We believe that we can build a brilliantly broad, culturally ambitious offering that puts UK audiences back at the centre, and makes it fun and easy to enjoy great entertainment from around the world.”
Tubi is purpose-built to help audiences find the content they love. The platform uses sophisticated machine learning to deliver personalised experiences that make content discovery both surprising and delightful. Tubi is also committed to a 100% free ad-supported model that offers viewers frictionless onboarding and a low ad load. In the coming weeks, Tubi will be available for UK viewers to access as a free application on every major connected TV platform, iOS and Android smartphones, and on the web.
Tubi has established itself as a bold challenger brand in the U.S. where it most recently tied Disney+ in total viewing time according to Nielsen’s The Gauge Report and continued to be the #1 AVOD player. Tubi will bring its playful personality to the UK with a creative marketing campaign launching on 15 July. The campaign, “Watch what you actually want to watch” aims to combat entertainment snobbery and traditionalism – Tubi believes in taking the guilt out of guilty pleasure viewing.
For more information, visit www.tubi.tv or contact our media relations team.
For more information:
Eat the Fox PR
tubi@eatthefox.com
About Tubi
Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalised experience and the world’s largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
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What’s Coming to Tubi in July
All titles below begin streaming for free on April 1 unless otherwise noted:
Originals
Documentary
SNEAKER HUSTLE (7/10):
Explore the history, influence, and generational impact of sneakers and the relentless hustle within sneaker culture.
DramaCAMP (7/12):A group of teenagers navigate friendship, romance, and betrayal in their final year of sleepaway camp.ThrillerSINISTER SURGEON (7/6):A young doctor's dream job with a top cosmetic surgeon becomes a nightmare when she fears that he may secretly be murdering his patients.TWIN LIES (7/20):When a young barista takes her twin sister’s place for an escorting gig, all hell breaks loose when their mysterious client turns dangerous.HUSTLERS TAKE ALL (7/27):When an underground casino run by women recruits a brilliant young business grad, the casino’s biggest rival hatches a murderous plot to stay on top.
Last but not least, don’t miss the new Tubi Original Reality Series HOUSE OF HEAT New Episodes Out Every Thursday!
HOUSE OF HEAT EP. 106 - "She's Back" (7/4):When Jade returns to the house, dynamics shift as unresolved issues come to the forefront; meanwhile Koaty & Sumner’s relationship is put to the test.HOUSE OF HEAT EP. 107 - "Expect the Unexpected" (7/11):Tensions soar when Ava’s friend Kazumi organizes a collab; meanwhile Sumner & Koaty struggle to get on the same page & a surprising friendship forms.HOUSE OF HEAT EP. 108 - "Hustle House" (7/18):The housemates throw a pool party, Sumner & Koaty explore a product line, Ava & Jade face a blast from the past, & Steph’s Instagram gets shut down.HOUSE OF HEAT EP. 108 - "A House Divided" (7/27):The housemates are at odds over Steph’s pool party photoshoot and Brandon doesn’t feel supported by Koaty & Sumner.
Action
“2 Fast 2 Furious”“7500”“Batman (1989)”“Batman Returns”“Fast & Furious (F4)”“Fast Five”“Fast & Furious 6”“Hanco*ck”“Jurassic Park”“Jurassic Park III”“Jurassic World Fallen Kingdom”“King Kong”“Pompeii”“Red Dawn”“The Expendables”“The Expendables 2”“The Expendables 3”“The Fast and the Furious”“The Fast and The Furious: Tokyo Drift”“The Fate of the Furious (F8)” - 7/23“The Lost World: Jurassic Park”“The Transporter Refuelled”“Wonder Woman (1984)”“Wonder Woman (2017)”
Art House
“All the Real Girls”“Cabaret”“Eat Drink Man Woman”“On The Count Of Three”“One Night In Miami…”“The Wedding Banquet”“Vox Lux”“Waltz with Bashir”
Black Cinema
“All Eyez on Me”“B.A.P.S.”“Barbershop”“Barbershop 2: Back In Business”“Babership: The Next Cut”“Friday”“House Party”“House Party 2”“House Party 3”“House Party 4: Down the Last Minute”“House Party: Tonight’s the Night”“Kenan”“Madea’s Big Happy Family”“Madea Goes to Jail”“Madea’s Family Reunion”“Madea’s Witness Protection”“Major Payne”“MO’ Money”“Next Friday”“The Friday After Next”
Comedy
“Amos & Andrew”“Anger Management (2003)”“Bad Company”“Beauty Shop”“Drop Dead Fred”“Hall Pass”“Miss Congeniality”“Miss Congeniality: Armed and Fabulous”“Moonlighting”“Practical Magic”“Scary Movie 4”“Scary Movie 5”“Robin Hood: Men in Tights”“The Hot Chick”“The Heat (2013)”“The Waterboy”“The Wedding Singer”
Documentary
“Hubble”“Imagine: John Lennon”“Island of Lemurs: Madagascar”“Jimi Hendrix”“Nascar: The Experience”“The King of Kong: A Fistful of Quarters”“The Song Remains the Same”“This is Elvis”“To the Arctic”“Under the Sea”“Year of the Yao”
Drama
“A Raisin in the Sun (1961)”“Being The Ricardos”“Erin Brocovich”“Goodfellas”“My Policeman”“Rain Man”“The Report”“Startup”“The Tender Bar”“Thelma & Louise”
Horror
“47 Meters Down”“American Psycho”“American Psycho 2”“Bride of Chucky”“Child's Play”“Child's Play 2”“Child's Play 3”“Cult of Chucky”“Curse of Chucky”“Seed of Chucky”“The Cave”“The Shallows”
Kids & Family
“Journey 2: The Mysterious Island”“Journey to the Center of the Earth”“Leave it to Beaver”“Like Mike”“Little Big League”“Little Giants”“Planet 51”“Richie Rich”“Short Circuit”“Short Circuit 2”“Second Hand Lions”“The Muppets Takes Manhattan”“The Smurfs 2”
Romance
“Breakin’ All the Rules”“Diary of a Mad Black Woman” “I Can Do Bad All By Myself”“I Want You Back”“Jumping the Broom”“My Best Friend’s Wedding”“People We Hate At The Wedding”“St. Elmo’s Fire”“Third Person”
Sci-Fi & Fantasy
“Aniara”“Cosmic Sin” -7/17“Dèjá Vu” - 7/15“Elysium”“Hercules”“La Brea”“Legion”“Life”“Mr.Nobody” - 7/11“Paradise Hills”“Push”“The One”“The Terminator”“Warcraft”
Thriller
“All The Old Knives”“Columbiana”“Dragonfly”“Hannibal”“I Am Wrath”“Lakeview Terrace”“Measure of Revenge” - 7/16“Secret Window”“Solace”“Straw Dogs (2011)”“The Fugitive”“The Poison Rose”“The Voyeurs”“Training Day”“Trespass”
Western
“Dodge City”“Hatfields and McCoys (Mini Series)”“Jesse James vs. The Johnsons”“McCabe & Ms. Miller”“The Magnificent Seven”“Wagon Master”“Wyatt Earp”“The Three Burials of Melquiades Estrada”
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Facebook:@TubiTV
June 18, 2024
Tubi is More Popular Than Pickleball, Babies, and Being French
Tubi is More Popular Than Pickleball, Babies, and Being French
A new campaign compares the size of Tubi’s audience to popular things in the world to put its 75M viewers into perspective
SAN FRANCISCO, May 30th, 2024 – Tubi (www.tubitv.com), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced an all-new brand campaign, Tubi is More Popular Than, which includes four short commercials and creative across digital, social and out-of-home in New York City. The campaign shows that Tubi is more popular than many common things like babies, being French, Pickleball, taking a taxi, the best city on Earth, dating apps, dogs small enough to fit into bags and more.[video width="1920" height="1080" mp4="https://corporate.tubitv.com/wp-content/uploads/2024/05/TUB_Video__30_Spring-Brand_Water-Fountain-.mp4"][/video]“Tubi is one of the fastest growing streamers in the US, surpassing many of the more established companies in entertainment, yet advertisers still see us as a challenger brand,” said Nicole Parlapiano, CMO at Tubi. “Numbers don’t mean much without context, so we made the size of our audience feel tangible by comparing our viewership to dozens of common things. From our OOH buys in NYC ahead of Upfronts to our paid social and online banners, this campaign gets the point across - in our irreverent Tubi voice.”Earlier this year, Tubi unveiled an all new look and feel for the brand, to match the mischievous, exciting and inviting brand voice. Tubi has grown from 75M MAU to 80M MAU as of the 3rd quarter for the 2024 fiscal year and encompasses 1.7% of all television viewing according to Nielsen's The Gauge. Recently, Tubi announced a new programming slate including THE QB BAD BOY AND ME, THE Z-SUITE and The Purple Carpet on the heels of titles released this year like BOARDERS, BIG MOOD and DEAD HOT. This April, Tubi announced Stubios and the brand will be in a Cabana on the Croisette this summer at the Cannes Lions Festival June 17 - June 21st.“The idea for more popular than popular things came from the brief our strategists wrote,” explained Carl Peterson, creative director at Mischief who worked on the idea with partner Eleanor Rask. “They had a line in there about how if Tubi viewers were a country, it would be bigger than France. We thought that was pretty compelling so we just ran with it. Like, babies are common, but when you learn that Tubi is actually way more popular than babies - that felt sticky to us.”The campaign lives across out of home, connected tv, radio, podcasts, social and banner ads across digital. The four spots include “Divorce,” “Babies,” “Fountains” and “Old Faithful” and are accompanied by static ads that state that Tubi is more popular than a host of many common things. The campaign was co-created by Tubi’s creative agency of record Mischief @ No Fixed Address, while VaynerMedia managed Tubi’s media buys for the campaign. [video width="1920" height="1080" mp4="https://corporate.tubitv.com/wp-content/uploads/2024/05/TUB_Video__30_Spring-Brand_Old-Faithful-.mp4"][/video][video width="1920" height="1080" mp4="https://corporate.tubitv.com/wp-content/uploads/2024/05/MIS_Video__30_Spring-Brand_Babies.mp4"][/video][video width="1920" height="1080" mp4="https://corporate.tubitv.com/wp-content/uploads/2024/05/TUB_Video_30_Spring-Brand_Divorce_Fox_Digital_16x9_v02-1.mp4"][/video]About TubiTubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
May 30, 2024
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